Choose advertising audiences by location, age, and interest. Or an even more powerful option with Facebook Advertising is creating “lookalike” audiences.
Create lookalike audiences based on your current customer lists, people who have already interacted with your Facebook Page, or people that have visited your website. By adding a Facebook “Pixel” to your website, you can create targeted lists of people based on what pages they visit, the type of device they use, whether or not they are repeat visitors, or a combination.
